Bratz was a new line of dolls with oversized eyes, larger heads, wearing short dresses and heavy makeup. The result of this negligence was Bratz, a product of MG entertainment.
They were somewhat risk averse and did not want to experiment with the proved success formula. Unfortunately the management over looked any prospective competition and did not pay any attention towards changing the style or bringing any variety to their product in order to coup with ever changing demand and trend of the consumers. Barbie did not have to face any kind of competition and was a favorite among young girls and their moms as well. The management was very happy with the results and was pretty much satisfied as there were no rivals in the industry. The company’s financials ascended at a very high pace. This doll was named as Barbie and the idea of introducing such a doll was very unique and was a hit. In the beginning they offered doll hoses picture frames and furniture only, but with the changing time Mattel introduced a three dimensional doll. The combined their names to start Mattel.
Elliot Handler and Harold Matson started off as a garage workshop and became world leaders in manufacturing, design and marketing of toys.
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